In 2020, analysts projected that the global market for teeth whitening was about $6.1 million. Industry analysts predict that the market will continue growing to reach $8.2 million in the next five years. This data proves that there is a tremendous demand for teeth whitening and other cosmetic dentistry solutions.
More people hope to achieve whiter and brighter smiles, and dental professionals can help fulfill this need. If you don’t already include teeth whitening services in your practice, the year 2021 may be the ideal time to start.
In this article, we’ll talk about the many advantages, both to your patients and your practice, of offering teeth whitening procedures. We’ll also cover how you can get guidance when setting up your practice to include this lucrative cosmetic dentistry service.
5 Advantages of Offering Teeth Whitening Procedures in Your Practice
#1: Meet the Rising Demand for Dental Aesthetics
Dental aesthetic procedures, such as teeth whitening, are becoming more prevalent. Popular media has influenced the social norms on aesthetic dentistry, encouraging people to value having whiter teeth. One National Institutes of Health study found that 77.8% of people reported wanting teeth whitening treatments after being exposed to makeover television programs.
In another research where patients spoke about their most desired treatment, teeth whitening came out on top. Similar studies featuring female patients from Malaysia and London confirmed that most people preferred having white teeth over natural-colored ones.
Many teeth whitening products are becoming available over the counter, but patients will benefit more from consulting and speaking with an actual dental professional. In fact, the American Dental Association advises patients to reach out to a licensed dentist to determine whether teeth bleaching is an appropriate treatment for them. By offering teeth whitening services in your practice, you can help them gain access to the treatment they desire in a safe and professional environment.
#2: Help Enhance Patients’ Quality of Life
A study by the NIH found that 55.1% of patients feel dissatisfied with the color of their teeth. Teeth whitening was the treatment that people most wanted to undergo to improve their overall appearance.
A separate NIH research found that teeth whitening positively affected people’s psychology, quality of life, and aesthetic perception. Patients want to enhance their smiles to boost their self-confidence and feel more satisfied with their image.
Show your patients that their well-being is a top priority for you by offering teeth whitening treatments. After all, patient satisfaction is crucial to the long-term success of your practice and vital to helping people achieve a lifetime of good dental health. By establishing a good rapport with your patients, you can even motivate them to improve their oral health before diving into cosmetic dentistry procedures.
#3: Increase Patient Retention
On average, a dentist keeps only 41% of new patients beyond their first appointment. Although patient acquisition is essential to growing your practice, building patient loyalty can be the best way to maximize and increase your bottom line. And one effective way to improve your patient retention is by offering teeth whitening treatments.
Whitening a person’s teeth can bring attention to color and shape discordances that weren’t noticeable before. As such, most patients who undergo teeth whitening often return to their dentist’s office to seek treatment for additional conditions that wouldn’t have been detected before the procedure.
Teeth whitening helps people become more aware of their smiles, making them better understand the importance of visiting their dentist regularly. It is not just a simple aesthetic procedure; it also acts as a gateway for patients to become more invested in keeping their teeth healthy.
#4: Improve Word-of-Mouth Referrals
Word-of-mouth referrals are a powerful marketing tool for dental professionals. People trust recommendations from those they know seven times more than business advertising. Given this information, dental practices must utilize word-of-mouth to maximize return on investment, and teeth whitening can be the ideal treatment for increasing referrals.
In-office teeth whitening procedures often produce rapid and immediately visible results. This speed is key to boosting patient satisfaction, which, in turn, increases the patient’s trust in their dentist. A patient can leave your office feeling more confident and happier about their bright smile in just one appointment. Patients who are satisfied with their treatments are more likely to refer dentists to their friends and family.
#5: Grow Your Revenue
According to Statista, 37 million Americans used tooth whiteners in 2020. This number shows how many people are willing to pay for teeth whitening services. Imagine the possibilities you’ll unlock if you could tap even just a portion of that large market. Your practice can offer both in-office teeth whitening procedures and at-home care products.
Don’t skip out on this lucrative treatment. Teeth whitening is one of the most popular cosmetic dentistry solutions, so offering this in your practice can be a surefire way to increase your revenue and give your dentistry business a competitive edge.
Add Value to Your Patients and Practice by Offering Teeth Whitening Procedures!
Understanding the benefits of adding teeth whitening services to your practice is only the first step. Your next move is to start incorporating this new treatment into your armamentarium. If you need help figuring out where to begin, contact the expert team at Benco Dental.
Benco is a full-service dental distributor dedicated to helping dental professionals reach their maximum potential. We offer consulting services and support. Once we help you identify what you need for your dental office, we also provide you with top-of-the-line equipment and supplies. Let us help you set up your practice for teeth whitening procedures!