Get to Know the DIfference | Benco Dental
Home » About Us

Who We Are

Benco Dental is the largest privately owned full-service distributor of dental supplies, dental equipment, dental consulting and dental equipment services. The company has remained family-owned and is in its third generation of leadership. During the company’s 80-year history, Benco Dental has grown from a single storefront location in Wilkes-Barre, Pennsylvania, into the nation’s fastest-growing dental distributor, with multiple showroom locations and five distribution centers servicing over 30,000 dental professionals.

Our Mission

We drive dentistry forward through our innovative solutions and caring family culture.

The Benco Difference

Our world-class customer experience is built on painless tools, the broadest and boldest selection of products and services, hug pricing, experts who help customers succeed, and people who smile.

Our Values

We earn and cherish our sterling reputation every day. We assume positive intent always. We empower great people to do great work. We give back to the communities and families we serve. We begin each initiative by asking “What does the customer want?” and we improve each process be asking “Why?” again and again. Finally, WE SMILE!

suitcase with dental supplies inside

Our Heritage

In 1930, Benjamin Cohen moved to Northeast Pennsylvania and started Benco Dental after six years of traveling from one train station to the next, selling dental supplies out of his suitcase. Not long after its inception, Benco’s innovations became industry standards.

Fast Forward to Now

Almost nine decades later, Benco's mission is to continually redefine and reinvent dentistry through innovative solutions. Offering our customers cutting-edge technology is what we pride ourselves on. That's why we're constantly on the lookout for the next big idea!

Our Focus – Innovating the Customer Experience


green car

Co-travel – Benco’s secret weapon, ensuring that senior leaders visit nearly 1000 dental offices annually

green light bulb

Ideabank – rewarding associates for building a better Benco

green shield with a check mark

Chief Customer Advocate – a member of the founding family ready to resolve issues

green atomic figure

Benco Center of Excellence – a team of experts applying the discipline of kaizen

green checklist

Key Moment Surveys – soliciting feedback after equipment installations, first-time orders, tech emergency visits and other turning points

fortune best companies to work logo

Fortune 100 top places to work

showroom graphic

500+ visitors to our CenterPoint design and equipment showrooms

hand holding a heart

3,000 hours donated to charity

white tooth

Join us in fostering the online Dental community every day!

Connect with us on facebook


Savings and deals so great, you can’t help but smile.