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About Us

Benco Dental is a full-service dental distributor, continually working to simplify dentistry’s needs. We offer a variety of supplies and equipment, and provide dental practices with services such as marketing, support, consulting, financial and more! Get everything you need to keep your practice up and running from Benco Dental.

As a family-owned enterprise, we have the luxury of thinking in decades, not quarters. Our long-term focus has enabled us to become America’s most innovative dental distributor, with every innovation designed for a world-class customer service.


Our History

We’ve been customer-centric since Founder Benjamin Cohen opened his one-room dental depot in the scrappy coal region of Northeastern Pennsylvania in 1930.

Ben’s son Larry, our builder, grew Benco into the Mid-Atlantic’s leading distributor by innovating and never taking a customer for granted. Today, Larry’s sons Chuck and Rick are stewards of the family’s nine-decade passion for dentistry.


Giving Back

The mission of the Benco Family Foundation is simple. We are dedicated to improving the dental health and quality of life in our local communities and around the world.

Established in 2005, the foundation supports oral health solutions and community organizations that are innovative, sustainable, measurable and impactful.


Our Leaders

Learn more about the people who guide the creation of innovative solutions at the nation’s largest independent distributor of oral healthcare technology and supplies. Find out how our caring family culture begins with their leadership and extends to every one of our 1,500 associates.

Each day, our executive team empowers great people to do great work and to create a world-class customer experience. Read more about their breadth of expertise and what fuels their efforts to Drive Dentistry Forward®.


Our Locations

Benco Dental has grown from a single storefront location in Wilkes-Barre, Pennsylvania, into the nation’s fastest-growing dental distributor, with multiple showroom locations and five distribution centers servicing over 30,000 dental professionals.



From partnerships, innovative offerings and the latest headlines in dentistry, our digital newsroom delivers timely updates on our efforts to Drive Dentistry Forward®.

Stay informed on the progress of our initiative to empower women in dentistry, The Lucy Hobbs Project, and announcements from the nation’s premier magazine for dentists, Incisal Edge.



We’re Different.

Since 1930.

We’re a 3rd-generation family enterprise, so we can focus on what’s most important: you, your team, and your patients and clients.

We’re fiercely independent, so we have the luxury of thinking in decades, not quarters.

We’re exclusively dental, so we can tailor products and solutions for dental practices and laboratories, not vets or hospitals.

We’re focused on innovation, so we scour the globe for new products and services that will drive dentistry forward, and our innovations have helped create the modern dental industry.

We’re passionate about our world-class customer experience, so our customers come first, and our Net Promoter Score (‘Would you recommend Benco to a friend or colleague?’) regularly tops much-loved brands like Apple*, Amazon*, and USAA*.

We drive dentistry forward through our 
innovative solutions and caring family culture.


We earn and cherish our sterling reputation every day.

We assume positive intent always.

We empower great people to do great work.

We give back to the communities and families we serve.

We begin each initiative by asking “What does the customer want?” and we improve each process by asking “Why?” again and again.

…and, WE SMILE!


Our Heritage of Innovation

Benco’s firsts have become industry standards, driving dentistry forward.

  1. Founder Benjamin Cohen, 26, starts Benco in a bank building that houses most of the town’s dental offices.
  2. First dental distributor to hire an equipment specialist, helping dentists navigate the complexities of opening a new office.
  3. Hurricane Agnes submerges Benco. Though not insured, Builder Larry Cohen reopens.
  4. First full-service distributor to build a hub-and-spoke distribution network, leveraging the power of upstart UPS.
  5. First dental distributor to add a professional dental space planner.
  6. First dental company to launch electronic automated supply ordering, by fax.
  7. First Windows-based supply ordering tool, Painless®, makes inventory management easier.
  8. First dental customer loyalty program, BluChips®, becomes dentistry’s most rewarding buying club.
  9. First to monitor and report customer satisfaction using Net Promoter Score, the world’s leading customer loyalty measure.
  10. First design/equipment showroom, CenterPoint, changes the way U.S. dentists purchase dental equipment. Two more follow, in California and Texas.
  11. First independent U.S. dental distributor to operate coast to coast, with the opening of a 5th distribution center.
  12. First to launch an open in-office restoration production system.
  13. First with Painless® Marketplace, dentistry’s most complete online ordering solution. First with Painless® Marketplace, dentistry’s most complete online ordering solution.
  14. First to roll out a fee-based customer membership program. Benco Select® is still dentistry’s most rewarding loyalty program.
  15. First dental distributor to use artificial intelligence in product recommendations and practice analysis.

Giving Back

Since 2015, the Benco Family Foundation has assisted people worldwide through toothbrush donations with its Buy-One-Give-One program. For every PRO-SYS adult tapered or antimicrobial toothbrush purchased from Benco Dental, the philanthropic arm of America’s largest family-owned dental distributor donates a toothbrush to someone in need.

The Benco Family Foundation annually supports over 100 charities and donates 400,000 toothbrushes to children and families. If your organization or project exhibits leadership, effectiveness and has a long-term impact upon the lives of the people in our communities, please reach out to us today!

Change for Good is a Benco Family Foundation initiative to raise scholarship funds for the Dr. Robert Tanner Freeman Endowment, the first dental school scholarship offered through the United Negro College Fund, in partnership with the Dental Trade Alliance Foundation, to help end underrepresentation of Black, Native, Indigenous and LatinX communities in dentistry.



Our Leaders

Our executive team empowers great people to do great work and to create a world-class customer experience.


Larry Cohen


Chuck Cohen


Rick Cohen


Lee Lispi


Katy Cohen


Karen Friar


George Rable


Beth Hastie


Anne Wilson


Our Locations

The nation’s fastest-growing dental distributor

Benco proudly offers our customers access to America’s largest and most complete dental showrooms for practice design,
equipment and cutting-edge technology. View Benco’s showrooms, distribution centers and Friendly Benco Reps across
the U.S. Learn more about our dental showrooms here.



Find a complete archive of our
press releases, which includes
content about our commitment
to providing a Benco Difference
and giving back to the
communities and families we
serve across the U.S.