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Ensuring customers get the most value

For consumables, we lead with Select, our next-gen loyalty program with automatic discounts and a guarantee that members can earn up to *15% off Benco’s competitive pricing.
For equipment projects, we manage the customer’s long-term goals and overall budget, including construction costs, and we never sell more than the customer needs.

Dentistry’s first rewards program just got even better

Our program has been imitated by others, but never equaled. Your Benco Select Membership includes…

Free shipping

On orders over $100

Discounts and rebates on supplies and equipment support

Without asking or negotiating. (We call it Select Pricing.)

BluChips on all Benco purchases, including
supplies, equipment, and services

And it’s easy to redeem your BluChips for an exciting array of products and services for your practice, either with a call or through benco.com.

Full access to Buy/Gets

Dentistry’s most complete system for maximizing manufacturer coupons and offers.

Equipment Support 365

Like roadside assistance for your practice. Uptime preventive maintenance, and bumper- to-bumper labor warranty coverage on equipment purchases for a full 12 months.

The 5% Pledge

Our Benco-Only guarantee that you’ll spend *15% less than the national average for dental supplies or we’ll rebate the difference.

So much better, so much more than ordinary rewards points.

We still call what you earn BluChips, because they’re worth so much more than ordinary points. The BluChips you earn as a Benco Select member do more than reward you- they also help you manage and grow your practice, develop professionally, give back and treat yourself.

Want to grow your practice? Redeem BluChips for training, education, account credits, equipment, repair and so much more. This is Just a small sampling of the many ways you can redeem BluChips for the things you want and need most. See your Friendly Benco Rep or visit mybencorewards.com for our complete selection customized just for you.

Introducing the new customer loyalty program



Benco Select Rewards LevelBluChips
Earned on all purchases: consumables, equipment, and services.
Free Shipping
Minimum $100 order, consumables only.
Guarantee rewards will exceed 5% of consumables purchases.
Exclusive Retail Discounts
Popular retail products from world-class providers.
5% Pledge
Guarantee consumables spending will be at least *15% lower than the national average.
Select Discounts
Lower prices on what you buy every day, without asking.
Equipment Support 365
Extended warranty, Uptime maintenance.
Quarterly Rebates
A “thank you” check every quarter.
Select Silver1 per $1
Select Gold
(minimum $10,000 in consumables quarterly)
1½ per $1
Select Platinum
(minimum of $20,000 in consumables quarterly)
1½ per $1
Select Elite
(no minimum spending in consumables quarterly)
2 per $1


Members earn BluChips on all purchases (consumables, equipment, and services). BluChips expire after two years of inactivity on a member’s account.

BluChips are awarded at the end of each day and will expire two years from the quarter in which they were earned or, at expiration or cancellation of Select membership

Reviewed automatically every two quarters, and membership levels will be re-assigned as required.

We guarantee members will receive free product offers representing at least 5% of merchandise purchases each quarter; when member takes advantage of those offers, Benco will process all redemptions. If member receives offers representing less than 5% of merchandise purchases, Benco will make up the difference in coupons towards Benco Brand products.

When calculating purchases, we include Benco consumable purchases; exclude small equipment, uniforms, sales tax, new office set-up of instrument cassette systems, and front-office supplies; and subtract the value of BluChips earned at 1¢ each, rewards from vendor programs, and shipping savings. At least 75% of orders must be placed with Painless, and 15% of consumables purchased must be Benco Brands. Purchases for any one calendar month may not exceed the average of all 12 months by more than 10%. Practice must provide documentation from a licensed accounting professional showing gross billings prior to fee adjustments, and fees must be within 10% of the 80th percentile as defined by the NDAS Fee Survey. Program is open to general practices only, and Benco reserves the right to cancel at any time with 30-day notice.

Members are eligible for exclusive discounts on products and services from popular retailers.

Any guarantees or rebates will be paid through Benco account credits. All accounts must be in good standing and have all balances current at the end of the quarter. All payments must be by check or ACH.

Benco has partnered with the Elite Dental Alliance to bring maximum buying power to independent dentistry. $1299 membership fee. See your Friendly Benco Rep for details.

The annual membership fee for Silver, Gold, and Platinum is $149.

Redirecting to Benco Select Policy

Thank you for your loyalty.

Welcome to the bigger, better Benco Select Membership Program.

Over 20 years ago, Benco launched Bluchips, dentistry s first loyalty program. Since then, our customers have earned over 3 billion BluChips, redeeming them for discounts on equipment and services, account credit, donations to worthy charities, and products for their practices. Our program has been imitated by others, but never equaled. We are delighted to provide you with more options to enrich your practice.

We thank you for being a Benco Dental customer and we invite you to make the most of your rewards.

Rick Cohen
Managing Director

Chuck Cohen
Managing Director