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Successful Implant Dentistry Business: Grow Revenue by Prioritizing Strong Patient Care

June 29, 2021

The foundation of any successful dentistry business is the desire and readiness to care for people’s oral health. For this reason, incorporating a new treatment option can be an effective way for you to grow your practice. And one of the most in-demand programs you can offer is implant dentistry.

In this article, we’ll discuss why you should offer dental implant procedures in your practice, what you need to consider in preparation for it, and how you can start building a profitable implant dentistry business.

 

Why Add Implant Dentistry to Your Practice

Many individuals experience tooth loss as a result of an accident, gum disease, or tooth decay. According to the American Association of Oral and Maxillofacial Surgeons, 69% of adults between the ages of 35 and 44 have lost at least one tooth. For adults over 74, about 26% have lost all of their permanent teeth.

Given how often tooth loss happens, there is a great need for implant dentistry. By deciding to include dental implant programs in your practice, you are making patient care your top priority, and this, in turn, can help improve the revenue of your business.

Before incorporating any new treatments into your practice, you must consider the facts and figures and analyze what value this would add to your dentistry business.

Here are some of the reasons why implant dentistry can be beneficial to your practice:

Implant Dentistry Can Improve the Patient Care of Your Practice

The American Dental Association (ADA) cites that dental implants are among the most significant advances in dentistry over the past 40 years. Implant dentistry is a popular treatment option because it provides an effective long-term solution for people who wish to restore their smiles.

Compared to other tooth replacement procedures such as crowns and bridges, more patients opt for dental implants because of the increased comfort, improved speech, and overall better appearance. However, many general dentists do not offer implant dentistry in their practices, opting to refer patients to specialists instead.

Instead of going through the potential hassle (and loss of revenue) of referring patients, a general practitioner can add implant dentistry to their provided services and improve their overall patient care.

There Is a Rising Demand for Dental Implants

A study published by the National Institute of Health found that the use of dental implants is becoming more widespread, with more American adults opting for it as a treatment choice for replacing missing teeth. The prevalence of dental implants was estimated to be at 0.7% in 2000 and increased sharply to 5.7% in 2016.

The same NIH study projected that the prevalence of teeth implants would continue to grow to 23% by 2026. These numbers prove that the demand for dental implants is high and will continue to rise through 2021 and beyond.

The researchers noted, however, that the accessibility to this procedure is low. By choosing to add implant dentistry to their practice, dentists can grow their business and meet the rising demand for this procedure.

 

Adding Dental Implant Procedures to Your Practice Can Maximize Your Revenue

Aside from making it easier for patients to access their needed dental implant procedures, adding implant dentistry to your services helps your dental practice become more profitable. For instance, according to DentistryIQ, dentists in the Midwest can pull in around $2,000 by offering implant dentistry. On the east and west coasts, dentists get $5,000 per implant body placement alone.

The global market for dental implants is projected to reach 5.81 billion dollars by 2027, showing how more and more dental professionals would embrace the benefits of adding implant dentistry to their business. Dental implants are high-ticket items that are financially lucrative for dentists while ultimately adding value to patients in need of tooth restoration services.

Consider this: Whenever patients have a dental problem, they are likely to seek out general practices. Referring patients to a specialist always means less revenue for you. As a general practitioner, you’re limiting yourself to merely cleaning and filling procedures.

A dentist must always be willing to learn new skills and offer more treatment options to become more profitable in the dental industry. Most importantly, including implant dentistry in your practice can help you grow your business and enhance your skills as a clinician.

 

What to Consider Before Offering Implant Dentistry

Now that you understand the value that implant dentistry adds to your general dental practice, let’s talk about what you need to consider before implementing this new program.

Costs

Dentists who wish to include dental implant procedures in their practice must consider the costs associated with this treatment option. The main fixed cost of implant dentistry is the implant system along with its components. Depending on the type of implant system, the prices can vary immensely.

To gain significant savings, many dentists invest in special deals run by implant manufacturers where you purchase several implants at one time. You may also buy a variety of dental implant sizes to fit the different treatment needs of your patients.

Other costs of implant dentistry include equipment such as the implant drill motor and surgical kit. Some dental professionals also have imaging technology, like the Cone Beam Computerized Tomography (CBCT), in their dental implant program.

Always research the purchase prices and operating costs of the needed equipment. For more in-depth information, reach out to trusted dental supply and equipment providers.

 

Staffing

In addition to considering the costs of the implant systems and needed equipment, dentists must also check whether or not their current staffing is adequately capable of implant dentistry in their practice. Ask yourself how offering dental implants is going to affect your staff and their respective roles in your dental office.

Do you have an experienced surgical assistant to aid you during dental implant procedures? Are they trained to handle the different equipment? Only you can figure out whether you need to restructure roles or further training will be necessary.

 

Professional Training

The most important thing to consider before creating a dental implant program is whether or not you, the dentist, are appropriately trained for this procedure. While you have likely already learned the basics of implant placement in dental school, continuing education is highly recommended.

Training symposiums, courses, webinars, and many other educational tools are available at your disposal. Making the most out of these resources is the way to ensure the success of your implant dentistry endeavors. You can find guidance and more resources for continuing education at the Benco Learning Center.

 

How You Can Build a Successful Implant Dentistry Business

Dr. Matthew Krieger, the founder and CEO of Million Dollar PPO, shares his insights on what steps dentists can take to create an efficient, effective, and profitable dental implant program in their general practice. Here’s what you need to know:

  • Create a workflow from extraction to final restoration.
  • Ensure your office is equipped with the proper inventory.
  • Navigate financial arrangements and ensure appropriate insurance coding.
  • Process your lab work to align effectively with your patient’s scheduled appointments.

Learn More About How To Start a Profitable Implant Dentistry Business

Remember: a successful dentist is willing to continue learning and growing. If you want more information and guidance on implementing a successful dental implant program in your practice, join Benco’s webinar on The Business of Profitable and Efficient Implant Dentistry with Dr. Matthew Krieger. Register today, and invest in your professional training!

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