Last Updated and Effective: 1/23

Benco Dental Supply Co. (“we,” “us,” “our”) provides this Privacy Policy (the “Policy”) to explain how we collect, use, and disclose your personal information. Unless otherwise expressly indicated in this Policy, this Policy describes our collection, use, and disclosure of personal information through benco.com and any other websites and online services that we operate and that include a link to this Policy (collectively, the “Websites”).

Our Privacy Policy lets you know how we use and protect the information you provide us. This Privacy Policy will tell you:

• What personal information we collect.
• How we may share personal information.
• Your choices and preferences regarding personal information.

Information We May Collect

Information You Provide Directly

We receive and may keep information you choose to provide directly through the Websites, such as when you decided to register on one of our Websites or because you decided to fill out any other form on a Website of ours. This information may include:

• Your name
• Your workplace
• Your mailing address
• Your month and year of birth
• Your e-mail address
• Professional and employment-related information when you apply for a job with us, such as your resume, cover letter, education, work experience, and any other information you choose to provide in employment inquiries or applications.
• Any other information or unique preference details you submit when you use or contact us through the Websites.

Automatically Collected Information

We also may collect certain other information automatically when you visit the Websites, such as the following:

• Browser and device information, such as device identifiers like IP addresses or MAC addresses, operating system information, browser information, usage information including the pages you visited and how long you viewed them, searches, links you click on, and other information about your interaction with the Websites and other online services.
• Information collected from or stored in web-based technologies like cookies, pixel tags, log files, or web beacons, including browser type, portions of the online services visited, time spent on the online services, pages visited, referring URLs, links you click on, and other traffic and usage data.
• Information collected in connection with analytics technologies, such as Google Analytics and other similar technologies, that permit us to learn more about how visitors use our online services. For more information about how Google Analytics uses and processes data, please visit https://www.google.com/policies/privacy/partners/.
• Information that indicates your general location, including your IP address.

When you visit our Websites, third parties with whom we work may use cookies and other similar technologies to collect this information and other information about your online activities over time and across third-party websites or online services.

Information We May Receive from Third Parties

We may also receive information about you from third parties who use the Websites to submit your information to us, such as in connection with referrals for our job postings.

How We May Use the Information We Collect

We may use, disclose, and otherwise process personal information we collect for the purposes listed below:

• Providing the Websites and our services to you and others, including our business customers.
• Operating, evaluating, and improving our organization.
• Understanding how you and our clients use our Websites and to determine what features and services may interest you and our clients.
• To update or modify our Website features.
• To communicate with you and others.
• To respond to requests.
• For marketing purposes.
• For our recruitment and hiring purposes, including evaluating and processing your employment application.
• Storing information about your preferences, recognizing you when you use the Websites, and customizing your experience.
• To create aggregate or deidentified data.
• Determining your location.
• To maintain the safety, security, and integrity of our Website, other technology assets, services, and our organization.
• Protecting the legal rights, property, safety, and security of us, our users, our employees, and others.
• Complying with applicable law, legal process, other legal requirements, and industry standards.
• To protect against malicious, deceptive, fraudulent, or illegal activity, and participating in any prosecution or enforcement of laws or agreements meant to prevent or punish such activity.
• To debug, identify and repair errors, or effectuate similar functional enhancements in connection with our Website or other services.
• Enforcing our policies, terms of use, contracts, or other legal rights.
• To evaluate or participate in an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some of all of our assets, including as part of bankruptcy, liquidation, or similar proceedings.
• For such other purposes as you may authorize or we otherwise disclose.

Once Information Is Collected or Received, How Might It Be Shared?

We may disclose personal information we collect about you:

• To our business customers.
• To our affiliates and subsidiaries.
• To our business partners, such as manufacturers and supplier for purposes that may include warranties, services, and product improvement.
• To our contractors, service providers, and other third parties we use to support our organization, including to support our job applications process.
• To communicate with you and others.
• To respond to requests.
• For marketing purposes.
• For our recruitment and hiring purposes, including evaluating and processing your employment application.
• To comply with applicable law, other legal requirements, and industry standards.
• To enforce our policies, terms of use, contracts, or other legal rights.
• To protect against malicious, deceptive, fraudulent, or illegal activity, and participating in any prosecution or enforcement of laws or agreements meant to prevent or punish such activity, including with governmental agencies or other companies assisting us in fraud prevention or investigation.
• To an actual or potential buyer, successor, or other organization in the event of an actual or potential merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our business assets, including as part of bankruptcy, liquidation, or similar proceedings, or to otherwise engage in a transaction where it is necessary to share or transfer your information.
• To investigate or prevent unlawful activities or misuse of the Website.
• To protect the legal rights, property, safety, and security of us, our users, our employees, and others.
• To such other parties as you may authorize or as we may otherwise disclose.
• For the purposes described in the “How Do We Use the Information We Collect?” section above.

Your Choices

You may choose not to provide the personal information we request through the Websites. However, not providing information we request may restrict your ability to use certain features of the Websites. For example, you may be able to restrict the collection of personal information or functionality through your device’s operating system or by disabling cookies but doing so may prevent you from using the functionality of the Websites. Some Internet browsers have a “do-not-track” feature that let you tell websites that you do not want to have your online activities tracked. At this time, the Websites do not respond to browser “do-not-track” signals. We may allow third parties to use the Websites to collect personal information about your online activities over time and across different websites, applications, and other online products or services.

What Happens If I Hit A Link To A Third Party Site?

Our websites may offer links to other sites. Other sites have their own terms of use and privacy and security policies. If you choose to visit one of these sites, you should review the policies that govern that particular site.

Additional Information for Residents of California

This section of the Policy applies to personal information that we collect about or from individuals who reside in California (“California Personal Information”) generally. California Personal Information does not include, and this section of the Policy does not apply to, information that is not subject to the California Consumer Privacy Act of 2018 as amended from time to time (“CCPA”), such as deidentified information.

Additionally, this section of the Policy applies only to the extent we direct the purposes and means of California Personal Information processing and otherwise qualify as a business under the CCPA.

California Personal Information We Collect

We may collect, and may have collected in the preceding 12 months, the below categories of California Personal Information. Certain data elements appear in multiple categories in accordance with CCPA descriptions of those categories and data elements.

• Identifiers, such as name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
• Unique and online identifiers, such as device identifiers, internet protocol addresses, cookie identifiers, beacon identifiers, pixel tags or mobile ad identifiers or similar technology, or other forms of persistent or probabilistic identifiers that can be used to identify a particular person or device.
• Demographic data, including characteristics of protected classifications under California or federal law, such as race, ethnic origin, marital status, disability, and veteran or military status.
• Professional and employment-related information, such as work history, resume, cover letter, job application materials, academic and professional qualifications, educational records, references, and interview notes, job title, position, hire dates, compensation, performance and disciplinary records, and vacation and sick leave records.
• Education information, such as school records, school(s) attended, dates attended, degree(s) conferred, and academic achievements.
• California Personal Information defined as “sensitive” under the CCPA, such as information revealing Social Security, passport, and other government identification numbers, account log-in and financial account numbers in combination with other information that may provide access to an account (such as log-in credentials for our information systems or direct deposit information), precise geolocation, racial or ethnic origin, contents of communications for which we are not the intended recipient, information concerning health, religious or philosophical beliefs, union membership, genetic data, biometric data processed for the purpose of identifying a California resident, and California Personal Information concerning sex life or sexual orientation.

We will retain California Personal Information for as long as required to satisfy the purpose for which it is collected and used (for example, for the time necessary for us to fulfill orders, provide you with customer service, answer queries, or resolve technical problems), unless a longer period is required or permitted by law, such as to fulfill our legal obligations or to establish, protect or defend legal claims.

Sources of California Personal Information

We may collect or receive California Personal Information from the sources described in the “What Information Do We Collect?” section above.

Purposes for Using and Otherwise Processing California Personal Information

We may use, disclose, or otherwise process California Personal Information for the purposes described in the “How Do We Use the Information We Collect?” section above.

Disclosure of California Personal Information for a Business Purpose

In the preceding 12 months, we may have disclosed the categories of California Personal Information listed below to the categories of third parties identified below for a business purpose:

• Identifiers—to our affiliates, service providers, and such third parties as you may authorize.
• Unique and online identifiers—to our affiliates, service providers, and such third parties as you may authorize.
• Demographic data, including characteristics of protected classifications under California or federal law—to our affiliates, service providers, and such third parties as you may authorize.
• Professional and employment-related information—to our affiliates, service providers, and such third parties as you may authorize.
• Education information—to our affiliates, service providers, and such third parties as you may authorize.
• Categories of personal information described in California Civil Code § 1798.80—to our affiliates, service providers, and such third parties as you may authorize.
• Internet or other electronic network activity information—to our affiliates, service providers, and such third parties as you may authorize.
• Geolocation data—to our affiliates, service providers, and such third parties as you may authorize.
• Sensory or surveillance information—to our affiliates, service providers, and such third parties as you may authorize.
• Inferences and profiles based on other California Personal Information—to our affiliates, service providers, and such third parties as you may authorize.
• California Personal Information defined as “sensitive” under the CCPA—to our affiliates, service providers, and such third parties as you may authorize.

Sales of Personal Information

We sell California Personal Information. In the preceding 12 months we may have sold the California Personal Information categories described below:

• Identifiers.
• Unique and online identifiers.
• Demographic data, including characteristics of protected classifications under California or federal law.
• Professional and employment-related information.
• Education information.
• Categories of personal information described in California Civil Code § 1798.80.
• Internet or other electronic network activity information.
• Geolocation data.
• Sensory or surveillance information.
• Inferences and profiles based on other California Personal Information.
• California Personal Information defined as “sensitive” under the CCPA.

In the preceding 12 months, we sold California Personal Information to the following categories of third parties: Manufacturers supplying products we distribute, parties we are contractually obligated to share, credit reporting agencies and vendors who provide us with services.

We do not have actual knowledge that we sell California Personal Information of consumers under 16 years of age.

Processing and Sharing of Personal Information for Cross-Context Behavioral Advertising

We may process personal information and share personal information with third parties for cross-context behavioral advertising purposes. In the preceding twelve months, we may have shared the following categories of personal information with the categories of third parties described below for targeted or cross-context behavioral advertising purposes:

• Identifiers, including online identifiers—with persons enabling or participating in targeted and cross-context behavioral advertising.
• Internet and other electronic activity information— with persons enabling or participating in targeted and cross-context behavioral advertising.
• Inferences drawn from your activity— with persons enabling or participating in targeted and cross-context behavioral advertising.

California Personal Information Rights and Choices

The CCPA provides consumers with specific rights regarding their California Personal Information. This section describes those rights and explains how to exercise them.

• Right to Access to Specific Information. You have the right to request that we disclose certain information to you about our collection, use, and disclosure of your California Personal Information over the past 12 months. If we receive and confirm a verifiable consumer request from you pursuant to the “Exercising Rights” section below, we will disclose to you, depending on the scope of the request:
  • The categories of California Personal Information we collected about you.
  • The categories of sources for the California Personal Information we collected about you.
  • Our business or commercial purpose for collecting California Personal Information about you.
  • The categories of third parties to whom we disclose your California Personal Information.
  • The specific pieces of California Personal Information we collected about you.
  • If we disclosed your California Personal Information for a business purpose, a list of the categories of third parties to whom we disclosed California Personal Information for a business purpose identifying the categories of California Personal Information disclosed to those parties in the preceding 12 months.
    
    To exercise your right of access, please email us at: privacyaccessdata@benco.com
• Right to Data Portability. You may request obtain a copy of your California Personal Information in a portable and, if technically feasible, readily-usable format that allows you to transmit the Personal Information to another person or entity without hindrance.
  
  To exercise your right of portability, please email us at: privacyobtaindata@benco.com
• Right to Deletion. You may request that we delete your California Personal Information, subject to certain exceptions.
  
  To exercise your right of deletion, please email us at: privacydeletedata@benco.com
• Right to Correction. You may request that we correct California Personal Information about you that is inaccurate. We will take into account the nature of the California Personal Information and the purposes of our processing when we address your request.
  
  To exercise your right of correction, please email us at: privacycorrectdata@benco.com
• Right to Opt Out of Sales of California Personal Information. You have the right to direct us to not sell your California Personal Information.
  
  To exercise your right to opt out of sales of California Personal Information, please email us at: privacyoptout@benco.com
• Right to Limit Our Processing of Personal Information for Cross-context Behavioral Advertising. You may request that we not share your personal information for cross-context behavioral advertising, which means that we will not share California Personal Information from your activities over time across websites, applications, and other online services we do not operate to present ads we think will interest you.
  
  To exercise your right to limit cross-context behavioral advertising, please email us at: privacylimitadvertising@benco.com

Please note that even if you opt-out of allowing us to use or disclose your personal information for targeted or cross-context behavioral advertising, you may still see our ads on other websites, applications, and online services, and we may still base aspects of ads on your interactions with us and our Websites.

• Right to Limit Our Use of California Personal Information the CCPA Defines as “Sensitive.” If we process such information for the purpose of inferring characteristics, then you may request to limit our use of California Personal Information the CCPA defines as “sensitive” to only uses that are reasonably necessary to provide goods and services you request, for security and integrity purposes, for short-term transient uses in which the information is not disclosed to a third party or used to build a profile, to perform services on our behalf, and undertaking quality and safety control exercises.
  
  To exercise your right to limit our use of Sensitive California Personal Information, please email us at: privacysensitivedata@benco.com

Please note that any opt out does not apply to any California Personal Information the CCPA defines as “sensitive” that we have not used to make inferences about you.

• Non-Discrimination. You have a right to not receive discriminatory treatment for exercising your rights described above. Except to the extent permitted by the CCPA, we will not deny you, or charge you different prices or rates for, goods or services or provide a different level or quality of goods or services for exercising the rights described above.

Exercising Rights. 

Only you, or an agent that you authorize to act on your behalf, may make a verifiable consumer request related to your California Personal Information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. Your request must provide information sufficient to verify you are the person about whom we collected California Personal Information. In order to verify your request, we may ask you to provide information such as your first and last name, address, email address, phone number, and any other information necessary to verify your identity. Your request must also include sufficient detail for us to properly understand, evaluate, and respond to it.

You may designate an authorized agent to submit requests on your behalf through a valid power of attorney in certain circumstances or through signed written permission that authorizes the agent to act on your behalf. We may require additional information when requests are submitted through an authorized agent, such as requiring the submission of signed written permission for the agent to act on your behalf, requiring you to verify your identity directly with us, and requiring you to confirm the authorized agent’s permission to act on your behalf directly.

We cannot respond to a request or provide you with California Personal Information if we cannot verify your identity or authority to make the request and confirm the California Personal Information relates to you. If we cannot fulfill, or are permitted to decline, your request then we will alert you or your authorized representative.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision. We reserve the right to either refuse to act on your request or charge you a reasonable fee to complete your request if it is excessive, repetitive, or manifestly unfounded.

Changes to this Policy

We may update this Policy to reflect changes in our privacy practices at any time and without prior notice to you. When we do so, we will update the Effective Date of the Policy, above. We encourage you to periodically review this Policy for the latest information on our privacy practices.