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Benco Dental announces a trio of top leadership hires and promotions

Media Releases | Friday, August 11th, 2023

PITTSTON, PA —August 11, 2023 — Benco Dental, the nation’s largest independent distributor of oral healthcare technology and supplies, welcomed three highly experienced executives: Anne Wilson as Chief Marketing Officer; Lee Lispi as interim Chief Information Officer; and Brian Denby as Field Sales Director for Dental Labs.

“We’re excited to add talent like Anne, Lee and Brian, who have demonstrated a high level of success, commitment and enthusiasm throughout their careers,” said Chuck Cohen, Benco Dental’s Managing Director. “Their roles are crucial to helping Benco realize our ambitious innovation and growth goals over the next several years, and we look forward to their contributions.”


Anne WIlson, Lee Lispi and Brian Denby

New Benco Dental leaders, L-R: Anne Wilson, Lee Lispi and Brian Denby.

Anne Wilson
brings over 20 years of experience in marketing management, supply chain and analytics across small, mid-size and Fortune 500 companies. Her previous leadership roles include executive positions with Aeroflow Healthcare, McKesson, Hamilton Beech and Hanesbrands. Anne holds a BS in Business Administration, Marketing, from Winston-Salem State University as well as an MBA from UNC Greensboro.

“I’m thrilled to join a values-led company like Benco Dental to develop its marketing innovation engine,” said Wilson. “For over nine decades, Benco has grown by putting customers first. The potential for combining face-to-face customer insights with rich data to drive strategy at the speed of today’s fast-moving dental healthcare market is the right challenge for me at the right time. The fact that Benco invests so heavily in our people also dovetails perfectly with my personal passion for collaborating, mentoring, and shaping great teams from the highest echelon of professionals.”

Lee Lispi was promoted to interim Chief Information Officer from his previous position as Vice President, Enterprise Applications and Architecture. He has a rich and varied background in eCommerce, SEO, programming and architecture at companies including MetLife and Emerson. He is also a former offensive lineman for Penn State.

“Benco Dental’s IT organization spans everything from eCommerce to customer order fulfillment logistics to the internal infrastructure that supports 1,400 associates working in wide-ranging roles across the country remotely and in our headquarters, distribution centers and CenterPoint design and equipment showrooms,” said Lispi. “Being part of a lean organization focused on continuous improvement, and leading back-end efforts to facilitate better experiences for our customers and team, is an opportunity I’ve been working toward my entire career.”

Brian Denby is returning to Benco Dental as Field Sales Director for Dental Labs, where he’ll leverage more than two decades of sales and marketing experience. He began his dental career as a CEREC Specialist for both chairside and lab, joining Benco Dental in 2003 to specialize in digital product offerings and capital equipment before spending a combined 15 years with AstraTech and Straumann. Brian has championed the early adoption of digital dentistry, while focusing on full mouth rehabilitation.

“I’ve spent the majority of my career helping dental practice and lab owners manage their businesses efficiently,” said Denby. “I’m so excited to be back at Benco to help bring our innovative solutions and customer-centric approach to dental lab customers. There is an enormous amount of growth in digital technology throughout the dental market, especially within the lab. Benco’s increased focus on technology, consumables and service for our laboratory customers supports this dynamic growth, while helping to improve the overall experience for the lab, clinician and patient.”