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Lasso MD and Benco Dental announce new partnership to help more practices improve marketing results and drive greater cost efficiency

Media Releases | Tuesday, July 25th, 2023

Leader in dental marketing software enters resale agreement with nation’s largest independent dental distributor to offer practices better options for consolidating and streamlining digital marketing, lowering the cost of new patient acquisitions.

PITTSTON, PA —July 25, 2023 — Benco Dental, the nation’s largest independent distributor of oral healthcare technology and supplies, announced today they have entered into an agreement with market leading patient acquisition platform Lasso MD. Under the agreement, Benco will resell Lasso’s patient acquisition software and services as part of its comprehensive suite of added-value practice growth and development tools.

Lasso’s innovative products leverage video to help dentists create engaging online experiences, and quickly evaluate the financial return on their marketing investments. Because Lasso‘s research indicates that approximately 93% of practices split their budgets—and time—between three or more marketing vendors, consolidating with one provider creates significant opportunities for cost savings, improved productivity, more focused efforts and cohesive results tracking. Plus, unlike some other marketing arrangements, users own 100% of the assets created for them by Lasso MD with no licensing fees or copyright transfers.

Lasso MD websites are customized, not cookie cutter.

Web design with real personalization: Lasso MD websites are branded and customized with actual video and audio from users’ practices, not cookie-cutter stock images and content.

Lasso expects significant increases in market penetration to result from the new relationship with Benco. Benco adds yet another valuable resource for dentists seeking to enhance their online footprint and increase new patient production.

“Benco is the largest distributor in this sector and is trusted by dental practices across the nation,” said Pete Johnson, a cofounder at Lasso MD.  “We are excited that they have chosen to offer our platform to their customers. It confirms the value Lasso’s products and services deliver to the dental industry.”

Lasso ROI dashboard shown on a tablet.

ROI dashboard: Lasso MD integrates with practice management software for easier-to-access and analyze patient data and ROI.

Sarah Dean, Benco Dental’s software solutions product manager added, “At Benco, we are constantly looking for innovative new products that will help our customers thrive in an ever-changing marketplace. Lasso’s suite of services, especially their Integrated ROI software and use of cutting-edge video technology, offers clear advantages in dental marketing.”

Lasso MD pioneered the use of video in dental marketing, where it has proven invaluable in creating intimacy and engagement for new and existing patients. Their suite of services include:

–        Website development

–        Branding

–        In-office video and photo production

–        Search engine optimization

–        Pay-per-click advertising

–        Custom curated social media content

–        Integrated ROI software

–        Automated online review generation software

–        Patient communication and engagement software

To schedule a demo, call 800-462-3626, select option 4, then option 4 again, or email software@benco.com.