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Make a Powerful Impression

These guidelines are intended to provide you with information to accurately represent Benco Dental in your literature and materials. All efforts have been made to ensure that proper artwork and information is provided for a wide variety of uses across various media.

If you need further information or technical questions, please contact Regan Knecht at 540.850.0233.

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Logo Usage Guidelines

Benco Dental - Driving Dentistry Forward, Together

Our logo always appears in two colors: Pantone 541 C and Pantone 360 C.

The artwork shown, at left, is the only authorized graphic or logo to represent Benco. The Benco Dental logo can only appear in full color, solid black, or solid white. Do not utilize the logo without the tagline unless below 1.5 inches (144 px) wide.

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Clear Space

We prefer to leave clear space around the Benco logo to protect it from surrounding graphics or typography. Measure clear space using the height of the “t” in Dental as a guideline for vertical and horizontal space.

Tagline Usage

When sized above 1.5 inches (144 px for web) wide, please utilize the version of the Benco logo with the ‘Driving Dentistry Forward, Together’ tagline attached.

The Driving Dentistry Forward, Together tagline may also be used as a logo companion graphic alongside the logo, but should not be made more prominent than the logo.

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One Color Versions

When a print job calls for one color, use black. On a black or dark-colored background, use the logo in white. This version is also used when reversing the logo out of a photo. Always make sure the background provides enough contrast to the logo for ideal visibility.

single-colors

SOLID BLUE EXCEPTION
The Benco Dental logo can also appear in solid blue on select projects. All uses of the solid blue logo should be approved by our Brand & Communications department.

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24_MC_Benco-Dental_Brand-Guide-071924_COVER

How To Use Our Identity

Clear messaging is key to the success of both your brand and ours. Complying with our requirements helps ensure that will you receive the maximum benefit from your association with us. Please take a moment to review and follow these guidelines whenever you use Benco Dental’s visual identity across all of your communications.

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Other Important Guidelines

Only Benco Dental and authorized parties may use the Benco Dental logo in advertising, promotional and sales materials of any kind.

Never attempt to alter or recreate the logo for any reason. This includes (but is not necessarily limited to) the scenarios shown here. Do not add bursts, violators, type or graphics to the logo or overlap it in any way. Use the Benco Dental logo only once per page. Do not translate into another language. Never use only a portion of the logo, always use the logo in its entirety.

Do not distort or stretch the logo.

Do not apply effects or shadows to the logo.

Do not use the ‘Driving Dentistry Forward’ tagline.

Do not create your own brand extension logos.

Do not outline or stroke the logo.

Do not stack elements of the logo.

Do not change the color of the logo.

Do not obstruct the visibility of the logo, behind, or in front.

Do not utilize the ‘Driving Dentistry Forward, Together’ tagline below 1.5 inches wide.

Do not use the full color logo with full color or low contrasting backgrounds.

Do not use the all white logo with light colored
or low contrasting backgrounds.

Do not use the all black logo with dark colored or low contrasting backgrounds.

The following logos are outdated and are not permitted for use under any circumstances.

Primary Colors

Our primary colors should always be used when possible, and can add visual interest when included in longer documents.

Our primary colors can utilize tints up to 50% and shades up to 20% K.

C: 80 M: 12 Y: 53 K: 00
R: 00 G: 163 B: 144
HEX: 00A390

C: 100 M: 84 Y: 30 K: 16
R: 00 G: 60 B: 113
HEX: 003C71

Secondary Colors

Our secondary colors complement usage of the primary color and should be used to add diversity in design.

Our secondary colors can utilize tints up to 50% and shades up to 20% K.

C: 61 M: 00 Y: 96 K: 00
R: 108 G: 194 B: 74
HEX: 6CC24A

C: 89 M: 31 Y: 92 K: 21
R: 00 G: 112 B: 65
HEX: 007041

C: 36 M: 00 Y: 00 K: 00
R: 151 G: 218 B: 248
HEX: 97DAF8

Accent Colors

Our accent colors provide emphasis, and are to be used sparingly on designs where the primary and secondary colors are already being utilized. These colors are not intended for large areas, and should not be used without an accompanying primary and secondary color.

Our accent colors do not utilize tints or shades.

C: 00 M: 50 Y: 98 K: 00
R: 247 G: 148 B: 32
HEX: F89420

C: 00 M: 100 Y: 12 K: 00
R: 236 G: 07 B: 126
HEX: EC077E

C: 00 M: 00 Y: 00 K: 10
R: 230 G: 231 B: 232
HEX: E6E7E8

Our primary color, Pantone 360 C, should always be used when possible, and can add visual interest when included in longer documents. Our secondary colors, Pantone 7733 C, Pantone 292 C, and Pantone 541 C, complement the usage of the primary color and should be used to add diversity in design. Our accent colors, Pantone 227 C, Pantone 021 C, and Pantone Cool Gray 6 C, provide emphasis, and are to be used sparingly. Accent colors should only be used on designs where the primary and secondary colors are already being utilized.

Whether you’re a valued Vendor partner or part of the Benco Dental Family, we are all stewards of the Benco Dental brand. When we use the language and visual styles that have been defined in this guide to reach our customers, we’re telling a story that builds loyalty and trust. With this in mind, the following governance helps bolster our brand integrity.

VENDOR PARTNERS

When submitting ads to include in any publication or owned property, there is a proofing and approval process done by Benco Dental. We ask that you work with your Product Manager to solicit approval from Benco Dental’s Creative Team.

VENDORS CAN: Utilize Benco Dental’s visual integrity guidelines for the cobranding of collateral whether for an advertisement or an event.
VENDORS CANNOT: Create and/or release cobranded assets that have not gone through Benco Dental’s approval routing process.

BENCO DENTAL ASSOCIATES

Unauthorized use of Benco Dental’s brand is prohibited; creating your own external-facing collateral is prohibited; use of templates authorized by Creative is acceptable.

ASSOCIATES CAN: Distribute, share, or repost approved, external-facing collateral; use authorized templates provided by Benco Dental’s Creative team.
ASSOCIATES CANNOT: Create their own merchandise, signage or customer-facing collateral.

BENCO DENTAL CREATIVE TEAM

All Creative associates are required to adhere to the brand guidelines. All Creative work is to be proofed for compliance, and subject to approval routing before assets can be released.

Will your products help us advance the science and delivery of oral healthcare?

At Benco Dental, we’re always looking for vendor-partners that enable our customers to do more.

Please tell us about your company and products, and why they deliver innovation, improved value and greater efficiency.

Due to the volume of submissions we receive, we cannot guarantee an individual response to every submission.

Submitting your product, goods or services does not guarantee your future business.