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Benco Leadership

Larry Cohen - Chief Customer Advocate Larry Cohen - Chief Customer Advocate

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Larry Cohen

Chief Customer Advocate


Larry's special someone

My wife of 54 years –Sally Cohen. Sally works at Benco. She’s also a schoolteacher – she taught for years until we had children at home. But I would say, she never gave me a hard time about all the hours I put in – and that was very helpful.

Larry's favorite song

Runaround Sue by Dion.

Last event Larry attended

Johnny Mathis Concert. I met him at the F.M. Kirby Center.

Larry's piece of dental advice

(For everyone:) Floss! (For dentists: ) Work late nights.

Chuck Cohen - Managing Director Chuck Cohen - Managing Director

Chuck Cohen

Managing Director


Chuck Cohen graduated from the University of Pennsylvania in 1989 with a degree in English, and joined Benco as a territory representative soon after graduation. He’s taken on increasing responsibilities in the sales and marketing areas, becoming Managing Director in 1996. He serves on a variety of industry and community boards, including Wilkes University, the Dental Lifeline Network, and Jewish Community Alliance of Wilkes-Barre.

Chuck's mentor

My father Larry, he taught me that a person can be a mensch and still succeed.

Chuck's favorite song

U2, Beautiful Day. If I was on a desert island, and could only take one song, that would be my pick.

Dental advice

Floss daily – – – even though there’s no scientific study that says it works, we know it does!

Special talents

Known far and wide for making people crazy with my editing skills, proud to be the master of the Oxford comma, and make my kids crazy ‘helping’ edit their papers for schools.

Chuck's favorite food

My wife Rebecca makes a mean vodka sauce, delicious!

Richard Cohen - Managing Director Richard Cohen - Managing Director

Rick Cohen

Managing Director


After three years as an IT consultant at Accenture, Rick Cohen joined Benco in 1994 to create Painless, the industry’s first windows-based e-commerce software.  Since then, he’s taken on increasing responsibilities within Benco, focusing on Information Technology, Logistics, Clarion Financial, and our private brand.  He is Co-Chair of the Benco Family Foundation, a trustee of WVIA public television and public radio, and a Director of the Dental Trade Alliance Foundation.

Rick's Favorite Food

Like many people raised in Northeastern Pennsylvania – PIZZA!

Rick's mentor

Easiest question in the world – my dad, Larry Cohen!

Dental Advice

Please, try the Pro-Sys VarioSonic!  With 25 intensity settings, it’s the first power toothbrush designed for normal mouths as well as those with periodontal issues.  I personally guarantee you’ll love it!

Last event Rick attended

I always try to get to the U.S. Open (tennis) on the first day – nobody’s been eliminated yet, and it’s easy to sit up close…

Special achievements

I won the red ribbon (second prize) in the annual Bloomsburg Fair pear competition. This is a bigger deal than it sounds, trust me!

Terry Barrett - Chief Marketing Officer Terry Barrett - Chief Marketing Officer

Terry Barrett

Chief Marketing Officer


Terry Barrett joined Benco Dental in 2008 as VP of Information Technology and moved into his current role mid-2017. As Chief Marketing Officer he is responsible for creating and communicating value for customers, vendors and associates.Terry leads the Merchandising, Supply Chain, Branding & Communications, and Marketing Operations & Analytics teams.

Who's Terry's mentor?

I always admired Steve Jobs on a professional level and learned many lessons from him over the years. It is amazing that he took Apple from near bankruptcy to a leader in so many areas, including mobile phones, entertainment streaming, and retail.

Some very special people

Married Rich, my partner of 20 years. Very proud of my children, both who are out of college and working/living in San Francisco. Liz is a mobile app developer and Justin is a freelance commercial photographer.

Last event Terry attended

My daughter Liz and I went to a Justin Bieber concert and it was awesome!

Terry's special skill

I love to dance and had a ton of fun participating in a local Dancing with the Stars charity event.

Mike Burns - Chief Information Officer Mike Burns - Chief Information Officer

Mike Burns

Chief Information Officer


Mike joined Benco Dental in 2011 and as Chief Information Officer is responsible for leading the company’s technology strategy and managing overall IT operations, including application development, infrastructure, data integrity and technical support. During his tenure at Benco, Mike has served as the Director of Application Development, and Director of Sales Operations.

Mike's mentor

My grandfather, who started his own excavation and construction business in Western, PA and grew it to be a significant local company. I spent my summers as a young man working for him and learned the meaning of hard work, the value of honesty, and the importance of always putting the customer first.

Mike's favorite people in the world

I’m grateful to share my life with my loving wife Alicia, son Ethan, and troublemaking dog named Loki.

Special skill you may not have known about Mike

I love playing board games with friends and family and have a collection of over 100 games. My favorite one… probably Cosmic Encounter.

Memorable adventures

My son and I really want to take scuba lessons together.

Katy Cohen - Chief Revenue Officer Katy Cohen - Chief Revenue Officer

Katy Cohen

Chief Revenue Officer


Most recently, Katy Cohen led sales efforts as Vice President with McKesson Corporation, one of the world’s largest medical supply distribution companies, overseeing the Ambulatory Surgery and Community Health sectors. Her extensive sales and coaching experience with other Fortune 500 companies include roles with healthcare logistics authority Owens & Minor, and a medical device division of Johnson & Johnson. Cohen began her sales journey at SMED international, a modular interior and furniture company after earning a B.S. degree in Marketing from Longwood University, Virginia.

Special People

My family is my life. My husband Greg of 20+ years and my two boys, Gregory & Edward, along with our Beagle “Pixie” are who I come home to and enjoy most.

My Awesome Skill

I am one of the best car karaoke singers you’d ever meet. While I won’t sing you a tune, I am a legend in my own car (and own mind)!

Memorable Adventure

I was a German Exchange Student in High School and was able to chisel off my own piece of the Berlin Wall after the reunification of Germany.

Favorite Music

Throw on some Coldplay and I am in heaven. A friend of mine who is a major music buff once said: “Music is what feelings sound like.” Coldplay’s music hits that home for me.

Karen Friar - Chief Financial Officer Karen Friar - Chief Financial Officer

Karen Friar

Chief Financial Officer


Karen Friar joined the family-owned organization as a staff accountant in 1999, shortly after her graduation from Bloomsburg University, Bloomsburg, PA. While at Benco Dental, Karen earned her MBA from Wilkes University, Wilkes-Barre, PA in 2011, and the Certified Management Accountant designation from the Institute of Management Accountants.

Karen's favorite books from this year

Me, Inc. Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business. GREAT book by Gene Simmons.

Karen's mentor

Larry Cohen! He stands for good values and always doing the right thing.

Karen's impressive skillz

I can say all 50 states in alphabetical order in 60 seconds or less!

Crazy adventure with Karen

Taking two kids under the age of 3 to Hawaii.

Tom Hart - Chief Operations Officer Tom Hart - Chief Operations Officer

Tom Hart

Chief Operations Officer


Tom comes to Benco from McKesson Corporation, one of the world’s largest pharmaceutical and medical supply distribution companies. Tom held various senior operations roles since 2004, most recently as VP of Distribution Operations, supplying over half of the nation’s oncology medication. During his tenure at McKesson, he channeled a passion for protecting the nation from a difficult flu that claimed several lives and worked with the Center for Disease Control to deliver two programs: CDC Vaccines for Children and the H1N1 nationwide vaccines distribution.

Special someone

My six kids, Marc, Jamie, Austin, Brianna, Cole, and McKenna.

Favorite jam

Any and all Johnny Cash.

Words of wisdom

Procrastination is the enemy!

Bragging rights or Mad Skillz

When it comes to BBQ ribs or fried turkeys, I may be where you want to look.

George Rable - Vice President, Culture & People George Rable - Vice President, Culture & People

George Rable

Chief Culture & People Officer


George earned BS/BA Degrees in Social Work/Criminal Justice at King’s College, Wilkes-Barre, PA in 1982. He earned a Master of Public Administration (concentration in Health Services) degree from Marywood University, Scranton, PA in 1984. He attained Senior Professional in Human Resources (SPHR) status in 1996 and Senior Certified Professional status (SHRM-SCP) in 2015 from the Society for Human Resource Management.

George's recent favorites

Two, both by Simon Sinek: Leaders Eat Last and Start With Why.

Special people in the world of George

My wife (Mary) and I have three children. Jeff is in the physics doctoral program at Penn State, Sarah is in the Interior Design Program at Drexel University, and Thomas is in high school.

Awesome concert George attended

My last concert was John Mellencamp at Bethel Woods, on the site of Woodstock.

George's last big adventure

On many of our vacations, we look for the opportunity to zipline and swim in cenotes. Some of these experiences have been more adventurous than others!


Savings and deals so great, you can’t help but smile.