Logo Usage
Logo Usage Guidelines
These guidelines are intended to provide you with information to accurately represent Benco Dental in your literature and materials. All efforts have been made to ensure that proper artwork and information is provided for a wide variety of uses across various media. If you need further information or technical questions, please contact Amy Vissotski, Communications Operations Specialist, (570) 602-7070.
- Logo usage without tagline to be used only when logo is 1.25″ or less in width.
- To use these logos, locate the link next to the image and right-click (PC) or Control-Click (MAC), then select “Save Target As…” (Explorer) or “Save Link As” (Navigator) on the pop-up menu in your Browser.
- You can then save it to disk or CD for mailing, or email it to your recipient. Three different size ads are provided to meet a variety of size requirements. All are high resolution, meaning they are of sufficient quality for any commercial printer.
- PMS Colors – PMS 360 (green) and PMS 294 (blue)
Background Control
 | Reverse logo on dark, four color background |
 | One color on light, four color background |
Logo Misuse
 | Do not alter or distort the logo. |
 | Do not use colors other than the accepted logo colors. |
 | Do not enlarge or reduce any portion of the logo to fit a space. |
 | Do not outline the logo. |
 | Do not convert the color logo into greyscale. |
 | Do not add a shadow or other special effects. |
 | Do not obstruct the legibility of the logo. |
 | Do not place logo over busy images. |
Logo Usage Examples
