Whether your practice is just getting started—or you’ve been marketing for years—it’s essential to keep yourself up-to-date on the best practices for dental marketing. So, if you need help building your ideal dental website, ProSites is here to help!
ProSites can help your dental practice dominate search results and attract new patients by creating a comprehensive plan combining an optimized website, SEO, social media, and email marketing. Learn more about how our dental marketing services can help empower your growing practice.
ProSites supports dental offices through innovative website design and marketing services that are sure to fill your appointment book. We work with your team to create a dental website that can attract and engage new patients, helping you make a great first impression.
Additionally, ProSites offers marketing strategies tailored to your needs. You can turn to us for social media, SEO, and pay-per-click marketing.
The key to successful dental marketing is to create a professional website. Ultimately, there are thousands of different designs to choose from, but each should have the same basics. Here’s a checklist of all the features that will help your website stand out:
When you’re ready to attract new clients, it’s essential to take full advantage of social media. Since almost 70% of American adults are on Facebook, having a fully-fleshed-out profile and sharing frequent posts will help you organically attract new clients in your area.
And when you’re ready to grow your business aggressively, Facebook also provides targeted advertising options that will help your practice bring in new patients in your area. To make the most of your dental marketing, here’s what you should be doing on social:
The trickiest of digital marketing techniques is Search Engine Optimization (SEO). When Google decides what websites to rank on the first page for each search, SEO helps them narrow down their options and pick out winners. SEO is constantly changing as Google updates its algorithms frequently throughout the year, but here are the current dental marketing best practices:
While ranking on Google can bring in a constant flow of new business, there’s another method to get your name in front of interested prospects. Pay-Per-Click advertising is a dental marketing tactic that allows you to appear before other listings for your chosen keywords, which can be a quick way to fill your appointment book. Though the most important element of PPC is consistent testing, here are a few best practices to get you started:
Direct mail is sometimes thought of as a thing of the past, but it’s still thriving in the dental marketing industry. The ability to reach people in your neighborhood for the cost of a card and a stamp is an effective way to fill your appointment book. Here are some best practices for conducting your direct mail campaigns:
Since dental practices rely largely on word-of-mouth, collecting patient reviews and providing what marketers call “social proof” is essential for successful dental marketing. When prospects see reviews on your site, they recognize you as a trusted authority in the neighborhood. There are a few best practices for collecting reviews, so here are some ideas to get you started:
To address the unique needs of your practice, we offer four comprehensive online dental marketing packages. Several factors determine which package is the best fit for your practice, including: geographic location, competitive landscape, business goals, and the amount of website personalization you desire.
Depending on your practice requirements, your Benco Representative will recommend one of the following online marketing packages:
Perfect for practices that are just beginning to build an online presence, and/or have limited competition.
Perfect for practices that operate in a moderately competitive market and want to increase search rankings and grow an online network.
Perfect for practices that operate in a moderate to highly competitive market and want to stand apart from the competition.
Includes Advanced SEO Plus
Perfect for practices that operate in a highly competitive market and want to quickly increase online visibility.
Includes Advanced SEO Plus
Hoping to learn more about ProSites? Read through these frequently asked questions!
These days, a dentist must be both a clinician and a businessman. It’s not enough to be well-versed in the technical and clinical aspects of dentistry. To succeed, dentists must also know how to maximize their practice’s profitability, which involves having a detailed understanding of dental marketing.
With the right marketing strategy in place, dental professionals can:
Having a comprehensive marketing plan is essential for the success and growth of your dental practice. After all, how will patients find you if you don’t provide ways to reach you easily? This is where ProSites comes in.
ProSites will be your marketing partner, helping you build your ideal dental website, boost your social media presence, and create detailed marketing strategies to help your practice stand out from the competition.
ProSites provides a variety of digital marketing solutions for dental professionals, including:
Your dental practice deserves the best possible marketing strategies. Whether you need help creating an excellent dental website or boosting your social media presence, ProSites can help you out. Get in touch with us through the form below!
CHIEF CUSTOMER ADVOCATE
Larry Cohen graduated from Wilkes College with a B.S. in Accounting in 1957 and Columbia University Graduate School of Business, earning an M.S. in Management and Finance, 1958. He served in the U. S. Army Reserve from 1958 through 1964.
He is the second-generation owner of Benco Dental Company, which was founded by his father, Benjamin Cohen in 1930.
Joining Benco Dental in 1959 as manager of the Tooth Department, in 1960, Larry became an outside sales rep, a position he enjoyed full time until 1972. Beginning that year, Larry began reducing his outside sales role and increasing his managerial duties, later becoming the president of Benco Dental from 1965 – 1996.
Larry is the Founder of the American Dental Cooperative; Board, American Dental Trade Associate, plus Various ADTA committees. He sits on the Board of Wilkes University, Board of Visiting Nurses Association and the Board of Jewish Community Center.
