Prosites

Build the Bridge Between Patient Care and Practice Success

Dental practices have different goals for growth and success. But whether you’re looking to find new patients, engage your existing patients, or balance your workload, it all starts with a great dental website and the right tools to make your patient’s experience seamless from the moment they find you online.

Leveraging 20 years of industry expertise supporting the success of over 7,500 dental practices, ProSites is here to help with tools and marketing solutions built to get more patients, strengthen patient relationships, and improve practice efficiencies.

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Professional Dental Websites That Convert

Even if patients hear about you via word-of-mouth, over half of them will do research online before contacting your practice.

The ProSites team works with you to create a fully optimized custom website to attract and engage new patients, helping you make a great first impression while also filling your appointment book.

 

What ProSites’ Dental Marketing Services Can Do for You

Create an Optimized Dental Website

The key to successful dental marketing is to create a professional website. Ultimately, there are thousands of different designs to choose from, but each should have the same basics. Here’s a checklist of all the features that will help your website stand out:

  • Optimize your dental website for mobile, making sure it resizes correctly on phones and tablets
  • Create relevant and engaging dental care content to attract new patients and increase traffic
  • Capture the contact info of new leads through forms and effective Calls-to-Action
  • Utilize patient reviews to support your dental marketing efforts
  • Create an optimized user experience so new visitors intuitively understand your site’s navigation
  • Provide full and detailed descriptions of the services you offer, each hosted on its own page for optimal SEO

Social Media That Builds Your Brand

With 78% of adults using social media sites, it’s fair to say your current and prospective patients are there, too. ProSites’ Social Media Management solutions help you engage patients and encourage interaction with frequent, relevant, and on-brand posting.

SEO Strategies To Reach Prospective Patients

The ProSites team of SEO experts has over two decades of dental website and online marketing experience to create an SEO strategy that’s perfect for your practice. Try it out yourself to see why our SEO clients see an average of 300% ROI!

Cost-Effective Advertising Through Dental PPC

Advertising puts you out there, but where, how, and to whom can make the difference between getting a good return on your investment and fading into the background. Pay-per-click (PPC) advertising helps by getting you in front of patients in your area who are looking for the services your practice offers in real time.

Send Out Dental Marketing Postcards

Direct mail is sometimes thought of as a thing of the past, but it’s still thriving in the dental marketing industry. The ability to reach people in your neighborhood for the cost of a card and a stamp is an effective way to fill your appointment book. Here are some best practices for conducting your direct mail campaigns:

  • Use precise geotargeting. People aren’t going to travel for more than 30 minutes to see their dentists, so ensure you’re reaching out to the zip codes immediately surrounding your practice.
  • Include some sort of offer or promotion. If the people you’re reaching out to have a dentist already, you need to give them a compelling reason to switch.
  • Include your full contact information, including phone number, email, address, and social media handles. You want to make it easy for prospects to connect with you.
  • If you provide the ability to book appointments online, mention this on the mailer and provide a link to the direct URL where they can book their visit.
  • To track conversions and understand your return on investment, consider directing them to a unique landing page that includes the ability to book appointments.
  • If you’re sending it out in an envelope, use a hand-attached stamp rather than a pre-printed one. This looks like a real person prepared the letter and increased open rates.
  • Don’t send it out to your existing clients, as it can spark confusion and frustration. You can easily do a V-lookup on Excel to remove existing clients from your list.

Patient Reviews Made Easy

A picture may be worth a thousand words, but a positive patient review is invaluable. With Reputation Marketing, you can easily capture and remain in control of patient reviews, showcasing your most positive reviews to prospective patients right on your website.

Find Your Dental Marketing Plan

Your practice is as unique as the patients you treat. Your goals, specialties, and location all factor into determining the right online marketing strategy.

Depending on your practice requirements, your Benco Representative may recommend one of the following online marketing packages:

Get Started

Perfect for practices that are just beginning to build an online presence, and/or have limited competition.

Package Inclusions
  • Pre-Designed Website
  • Premium Social Media Management
  • Starter Search Engine Optimization
Competitive Edge

Perfect for practices that operate in a moderately competitive market and want to increase search rankings and grow an online network.

Package Inclusions
  • Pre-Designed Website
  • Premium Social Media Management
  • Essential Search Engine Optimization
Market Leader

Perfect for practices that operate in a moderate to highly competitive market and want to stand apart from the competition.

Package Inclusions
  • Semi-Custom Website
  • Premium Social Media Management
  • Pro Search Engine Optimization
Market Owner

Perfect for practices that operate in a highly competitive market and want to quickly increase online visibility.

Package Inclusions
  • Semi-Custom Website
  • Premium Social Media Management
  • Enterprise Search Engine Optimization
  • Pay-Per-Click Advertising

Frequently Asked Questions

Have questions? We can help. Below are common questions, but if you need more assistance, email software@benco.com.

These days, a dentist must be both a clinician and a businessman. It’s not enough to be well-versed in the technical and clinical aspects of dentistry. To succeed, dentists must also know how to maximize their practice’s profitability, which involves having a detailed understanding of dental marketing.

With the right marketing strategy in place, dental professionals can:

  • Attract new patients with ease
  • Stand out from other similar dental offices
  • Improve the word-of-mouth and overall reputation of their practice
  • Increase revenue

Having a comprehensive marketing plan is essential for the success and growth of your dental practice. After all, how will patients find you if you don’t provide ways to reach you easily? This is where ProSites comes in.

We deliver measurable practice growth through innovative marketing solutions. As part of our service, you can expect:

Proven Results: Our #1 focus is to improve your rankings and get new patients in your door. Because we are able to track your website and the leads it brings into your practice you can easily find out how many new patients your ProSites website is bringing in. We constantly hear how our website solutions bring in more new patients than any other marketing our doctors have tried. Read more testimonials.

FutureNow Assurance™: Get the greatest lifetime value for your website. Only with ProSites do you frequently get free upgrades and features to ensure your website always runs as effectively as possible.

A Brand You Can Trust: We have been in the dental industry since 2003. In this time, we have been:

  • Trusted by over 7,500 dental professionals.
  • Chosen by 15+ state associations as their endorsed website provider.
  • Recognized on the Inc. 5000 List of America’s Fastest-Growing Private Companies 4 years in a row.
  • Honored on the Deloitte Technology Fast 500.
  • Winner of the Dentaltown Townie Award for best website design and services.

ProSites provides a variety of digital marketing solutions for dental professionals, including:

  • Website Development
  • Social Media Marketing
  • Pay-per-Click Advertising
  • SEO

Absolutely! We can point your domain name and have your new website up and running within hours. Our team will make sure this process is simple and seamless for you.

If you’re going with our pre-designed option, your site could be up within minutes. For custom designs, time will be scoped out individually, based on your needs.

Connect With the Dental Marketing Professionals

Your dental practice deserves the best possible marketing strategies. Whether you need help creating an excellent dental website or boosting your social media presence, ProSites can help you out. Get in touch with us through the form below!

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