Leveraging The Power of Social Media For Your Practice

June 16, 2020

The Post-COVID-19 Dental Practice

In light of the current pandemic, many dental practices are facing a considerable decline in new patients, as well as within their existing client base.  As a result, dentists are looking for ways to provide patient care without violating social distancing measures.

Fortunately, with modern technology, getting in touch with almost anybody, anywhere, is easier than ever before.

In one of Benco Dental’s Coping During Crisis webinars, guest speaker Dr. Edward J. Zuckerberg talked about how social media can be used as an advantageous tool to promote one’s dental practice, and also to continue providing patient care.

Social Media

Websites and applications that enable users to create and share content, or participate in social networking, defines what social media is all about. However, in addition to social applications, businesses from virtually every industry have figured out how to use internet platforms to promote and generate income for their business.

Advantages of Social Media

  • Enables a more targeted distribution of content.
  • Is immediately accessible compared to traditional media.
  • Is more dynamic than traditional media.
  • Offers more control over its message than traditional media.
  • Is interactive while traditional media is a one-way communication platform.

How can Social Media Assist Your Dental Practice?

According to Dr. Zuckerberg, there are several reasons why you should use social media to reach out to your target audience.

  1. Consultation
    There will be patients who are going to require a dental professional’s expertise but are unable to visit your office. So, it is important to have the ability to conduct digitally accessible consultations with them. This is where teledentistry comes in.Dr. Zuckerberg recommends using HIPPA compliant apps or services (RHINOGRAM) when it comes to teledentistry. According to him, these enable patients to consult their dentists via text or call and also update their health records.
  2. Education/Engagement
    Sometimes, using social media for your business is not all about consultations or professional assistance. Dentists can use the platform for what it was originally intended for: socializing to build a stronger bond with your target audience.Dentists can use social media to share cooking recipes, exercise routines, and other non-dental activities with their audience. More importantly, it can also be used as a platform to demonstrate dental operations or other related activities for the audience to have a better familiarity with dental procedures.REMINDER: Before doing live broadcasts that involve patient participation, always ask for a patient’s consent.
  3. Promoting your Dental Practice

The overarching motivation to use social media should be to build stronger relationships with patients so that you can promote your dental practice. With the ability to engage and interact with your audience, social media can draw followers to your practice, especially with targeted content.

Call to Action

Social media is a powerful tool, and it has been integrated into almost everyone’s lives since its conception. Furthermore, with the current pandemic still running its course, most individuals will be spending more of their time in the digital world.

Dentists should take the time to learn and use social media to maximize the potential of their practice, either solitarily or with the participation of their staff.